It’s OK to Blog on Blogger

by Maskil on September 1, 2009

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Image via CrunchBase

While I’m very happy with my decision to (finally) migrate from Blogger/Blogspot to self-hosted WordPress (apart from losing two years worth of “Google Juice”), looking at Iain Dale’s Diary on Blogspot reminded me that it is OK (under certain circumstances) to blog seriously and/or professionally on Blogger.

To my mind, those circumstances include:

  • Where you have created a niche for your blog, and are not reliant on Search Engine Optimisation (SEO) and related techniques to drive traffic to the blog. Religion and State in Israel is probably an example of this category.
  • Similarly, where you have an established brand, either on or offline. louisgray.com and GO2WEB20 Blog were two good examples of this that sprang to mind. I’m sure there are many others.
  • If you can afford to have a smart looking custom theme designed for your blog. Iain Dale’s Diary probably falls into this category
  • If you have the necessary skills (or have access to them, preferably in-house) to create or customise a Blogger template that doesn’t look like all the rest. The official Google blogs are good examples of this, e.g. the Official Google Webmaster Central Blog (although they are no doubt compelled to eat the corporate dogfood, i.e. Blogger).

In my case, it became increasingly apparent that I needed a lot of help in the SEO space, as well as a facelift for my blogs (for which I had neither the budget nor the technical or design skills). Hence, my new home here in the WordPress space.

For its part, Blogger (with or without the Blogspot hosting and domain name) is still free, reliable, supported by Google and continues to add new features (albeit far more slowly than many of us would have liked). It remains a blogging platform to be reckoned with, provided you’re not bumping your head on the limitations I’ve mentioned.

p.s. Happy 10th birthday, Blogger.

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  • Joel Katz – Religion and State

    Thanks Russell for the shout-out on Religion and State in Israel.

    How did you know that I have been considering switching from Blogger to WordPress? (LOL)

    I have noticed a marked improvement in Blogger over the last 2 years and also Feedburner which was bought by Google.

    I’d like to ask you more about your switch and some of the pro’s & con’s.

    PS – Like the new look!

    Joel
    Religion and State in Israel
    @religion_state

  • Joel Katz – Religion and State in Israel

    Thanks Russell for the shout-out on Religion and State in Israel.

    How did you know that I have been considering switching from Blogger to WordPress? (LOL)

    I have noticed a marked improvement in Blogger over the last 2 years and also Feedburner which was bought by Google.

    I’d like to ask you more about your switch and some of the pro’s & con’s.

    PS – Like the new look!

    Joel
    Religion and State in Israel
    @religion_state

  • http://blog.maskil.info/ Maskil

    Hey Joel, Thanks for the ping.

    I didn’t realise you were also thinking of migrating to WordPress. Great minds think alike!

    Blogger is still good, and the improvements have been steady. It just wasn’t working for me in terms of still needing to be discovered.

    It would have been better if I’d gone with WP from the start (it was on my short-list, but “free” won out), rather than migrating 2 years down the line. Like any move, it was disruptive, and things got lost and broken.

    I’m pretty confident that I won’t have to move again, though; WP is so powerful and flexible, especially with plugins.

    I’ll give some thought to the pros and cons and get back to you offline.

    Cheers, Russell

  • Maskil

    Hey Joel, Thanks for the ping.

    I didn’t realise you were also thinking of migrating to WordPress. Great minds think alike!

    Blogger is still good, and the improvements have been steady. It just wasn’t working for me in terms of still needing to be discovered.

    It would have been better if I’d gone with WP from the start (it was on my short-list, but “free” won out), rather than migrating 2 years down the line. Like any move, it was disruptive, and things got lost and broken.

    I’m pretty confident that I won’t have to move again, though; WP is so powerful and flexible, especially with plugins.

    I’ll give some thought to the pros and cons and get back to you offline.

    Cheers, Russell

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  • http://blog.maskil.info/ Maskil

    Just a quick comment to include this on my list of “I can’t believe that blog runs on Blogger” sites. This is stunning!

    DedeAndro – Just another personal weblog
    http://dedeandro.blogspot.com/

  • Maskil

    Just a quick comment to include this on my list of “I can’t believe that blog runs on Blogger” sites. This is stunning!

    DedeAndro – Just another personal weblog
    http://dedeandro.blogspot.com/

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